The BIM methodology assumes that the virtual model is as close to reality as possible.

As it happens in reality, the role of the manufacturers is essential, because only with their products is it possible to execute the constructions. The same is true for the BIM model, in which it is necessary to use materials and equipment in digital form.

Manufacturers should make digital versions of their products available in the form of BIM content or be prepared to become players themselves in the development of the virtual model within the collaborative BIM process.

In the absence of products in BIM formats, designers tend to use generic products in their projects, to which they associate only the minimum information, since this will have to be completed later with the information of the product that will actually be used. The availability of products in BIM formats allows their selection and detailed specification in the early design stages.

In principle, there is a higher probability of effective application of a product on site when it is inserted and specified within a BIM model.

There are different ways to integrate products within BIM software.

The most common method is to create libraries of objects, which represent specific products and contain their most relevant information. Inserted in the virtual BIM model, they allow you to simulate the final construction, understand its operation, calculate its behavior and installation needs, obtain the brand’s contacts, references, warranty terms, among other information.

Once inserted in the virtual model they are available to be presented to the client by the architects and designers, budgeted by the builder, and managed and maintained by the owner.

Insofar as they simulate real products and are used to develop projects, BIM objects are an extremely efficient form of dissemination.

As digital content, it can be disseminated on the manufacturers’ websites and specialized portals, blogs, and social networks. On the other hand, the widespread use of BIM is still a recent phenomenon that captures the attention of designers, builders, and owners all over the world, providing a great excuse to directly re-contact old and new clients, or to promote events around BIM and its products.

Today there are few project offices in Portugal that do not have at least one BIM software license, usually Graphisoft’s Archicad or Autodesk’s Revit. In Portugal BIM has a growing number of supporters, and there is already an organization – BIMfórum Portugal – which aims to promote the development of the Portuguese BIM standard. Outside Portugal BIM is used globally and we find several situations where its use as a methodology to support construction is, or soon will be, an imposition. The UK is a close example, where, under a 2012 law, the entire design and construction industry will have to adapt by 2016 to use BIM methodologies in the development of works for the state. In the United States, BIM has been a required format for the Department of Defense for several years. In the Nordic countries, BIM is not only the most common working methodology, but most of these countries already have national BIM standards. Also in eastern countries like China, Japan or Singapore, BIM is a long-adopted technology. In recent years, construction worldwide has reached increasing magnitudes and complexities. BIM is the technology that supports this new capability and manufacturers of building products must be part of it.

BIM is a work methodology. However, there are different computer applications called “BIM” that allow different players to create, interact, extract information or manage the construction from a virtual model. Some examples are Archicad and Revit for architectural and engineering design, Tekla for structural detailing, Vico for budgeting and construction management, Solibri for Virtual model analysis and consultation, ArchiFM for facilities management, but many others exist on the market.

• Our BIM Marketing consulting services include:

  1. BIM Marketing Strategy: We work closely with you to develop a customized marketing strategy that aligns your business goals with the features and benefits of BIM. We identify the key opportunities to promote your business and increase your visibility in the market.

  2. BIM Content Development: We create relevant and engaging marketing content that highlights the advantages and unique features of your BIM-based products or services. We use 3D models and realistic visualizations to show your potential customers how your products or services can meet their specific needs.

  3. BIM Marketing Training: We offer customized training programs for your marketing team, providing you with the necessary skills to make the most of BIM Marketing. We teach advanced visual communication techniques and use BIM tools to create effective and persuasive marketing campaigns.

  4. Data Analysis and Monitoring: We use analytical tools to measure the performance of your BIM marketing initiatives. We track relevant metrics and provide detailed reports, allowing you to make informed decisions and adjust your strategy accordingly.

  5. Integration with Digital Platforms: We help you integrate your BIM marketing initiatives with major digital platforms such as websites, social media, and other online communication channels. In this way, we ensure a consistent and effective presence at all points of contact with your target audience.

  We are committed to providing customized and efficient solutions that will help your brand integrate the BIM process.

  We combine BIM expertise with innovative marketing strategies to drive your growth and differentiate yourself from the competition.

BIM Technical Support for Construction Product Manufacturers

We provide expert technical support in Building Information Modeling (BIM) for manufacturers of building products. Our team is ready to assist you in the efficient use of BIM in all phases of the process, from modeling and specification to the integration of your products into construction projects.

Our BIM technical support services for building product manufacturers include:

1. BIM Modeling: We help you create accurate BIM models of your products, using industry best practices and standards. This allows architects, engineers, and other professionals to accurately visualize and incorporate their products into projects.

2. Product Specification: We help you create BIM object libraries of your products, making them easily available for specification in construction projects. This increases the visibility and use of your products by professionals in the field.

3. Integration into BIM Projects: We guide you in the integration of your products into BIM projects, ensuring that they are correctly inserted and used. This allows their products to be easily accessible to construction professionals, contributing to better collaboration and informed decision making.

4. Training and Capacity Building: We offer specialized training for your team, enabling them to use BIM tools and processes. This allows them to be prepared to deal with the challenges and make the most of the advantages of BIM in promoting their products.

5. Troubleshooting and Technical Support: We are available to answer your questions and provide ongoing technical support. If difficulties arise during the implementation of BIM or use of its products, we are ready to help find quick and effective solutions.

Count on us to ensure that your products are properly represented and used in construction projects through BIM. Contact us today to learn more about our customized BIM technical support services for building product manufacturers.