BIM is not a software, it is a work methodology.

However, this work methodology does involve the use of computer tools that its users often also refer to as “BIM”.
Certainly, the word “dubbed” can be replaced for better clarity. Here’s the revised sentence: Therefore, there are different software applications commonly referred to as “BIM” that allow various stakeholders to create, interact, extract information, or manage construction differently, based on a virtual model.

Alguns exemplos são o Archicad e o Revit para projeto de arquitetura e engenharia, Tekla para detalhe de estruturas, Vico para orçamentação e gestão de obra, Solibri para análise e consulta do modelo Virtual, ArchiFM para gestão de instalações, mas muitos outros existem no mercado.

Currently, there are few design firms in Portugal that do not have at least one BIM software license, usually either Graphisoft’s Archicad or Autodesk’s Revit.

Em Portugal o BIM tem um número crescente de adeptos, existindo já uma comissão técnica – CT197 –em que a concepsysBIM participa, liderada pelo IPQ e IST que tem como objetivo a transposição das normas europeias BIM para a realidade nacional. The most recent national legislation related to public works also mentions the need for using digital models in the development of large public buildings.

In recent years, construction on a global scale has been reaching increasing magnitudes and complexity, only made possible through the use of advanced technological tools.
BIM is the work methodology associated with the technology that supports this new capability, and construction product manufacturers should be a part of it.

There are different ways to integrate products within BIM software.

The most common method involves creating libraries of BIM objects, which represent specific products and contain their most relevant information. Inserted in the virtual BIM model, they allow you to simulate the final construction, understand its operation, calculate its behavior and installation needs, obtain the brand’s contacts, references, warranty terms, among other information.

Once inserted into the virtual model, they become available for presentation to the client by architects and designers, budgeting by the builder, and management and maintenance by the property owner.

Whether developing BIM objects for Archicad or Revit is a very common question, and the answer is clear: it’s better to provide them in both formats.

Although there is some compatibility between the two, differences in file formats and methodologies make the conversion between them often imperfect and laborious. Converting objects from one format to another often results in the loss of crucial information such as material specifications or performance data. This is problematic for professionals like architects and engineers. Therefore, the safest and most effective approach is to develop objects specifically for each platform.

Both software have strong presences in different markets; ignoring one of them means missing an opportunity to reach a significant portion of the market. Additionally, the lack of concrete data on the number of users for each platform makes it risky to favor one over the other. Developing libraries in both formats ensures support for the majority of professionals, regardless of the software they use.

The BIM methodology assumes that the virtual model is as close to reality as possible.

As it happens in reality, the role of the manufacturers is essential, because only with their products is it possible to execute the constructions. The same is true for the BIM model, in which it is necessary to use materials and equipment in digital form.

Manufacturers should provide digital versions of their products in the form of BIM object libraries, or be prepared to become active participants in the development of the virtual model within the collaborative BIM process.

In the absence of products in BIM formats, designers tend to use generic products in their projects, to which they attach only minimal information, as this will later have to be completed with the information of the product that is actually used. The availability of products in BIM formats allows for their detailed selection and specification in the early stages of a project.

In principle, there is a higher likelihood of a product being actually used in construction when it is inserted and specified within a BIM model.

Simulating real products and being used to develop projects, BIM objects are an extremely efficient way of promoting and prescribing these products.

Being digital content, they can be promoted on manufacturers’ websites, specialized portals, blogs, and social networks. On the other hand, the widespread use of BIM is a relatively recent phenomenon that captures the attention of designers, builders, and owners worldwide, providing an excellent reason to directly re-engage with both old and new customers, or to promote events centered around BIM and its products.

• Our BIM Marketing consulting services include:

  1. BIM Marketing Strategy: We work closely with the client to develop a customized marketing strategy that aligns their business goals with the features and benefits of BIM. We identify key opportunities to promote the business and increase its visibility in the market.

  2. BIM Content Development: We create relevant and engaging marketing content that highlights the advantages and unique features of your BIM-based products or services. We use 3D models and realistic visualizations to show potential clients how your products or services can meet specific needs.

  3. BIM Marketing Training: We offer customized training programs for marketing and technical support teams, providing the skills needed to make the most of BIM Marketing. We teach advanced visual communication techniques and use BIM tools to create effective and persuasive marketing campaigns.

  4. Data Analysis and Monitoring: We use analytical tools to measure the performance of BIM marketing initiatives. We track relevant metrics and provide detailed reports, allowing for informed decision-making and strategy adjustments based on the results achieved.

  5. Integration with Digital Platforms: We help integrate BIM marketing initiatives with major digital platforms, such as websites, social networks, and other online communication channels. In this way, we ensure a consistent and effective presence at all points of contact with your target audience.

  We are committed to providing customized and efficient solutions that will help your brand integrate the BIM process.

  We combine BIM expertise with innovative marketing strategies to drive your growth and differentiate yourself from the competition.

BIM Technical Support for Construction Product Manufacturers

We provide expert technical support in Building Information Modeling (BIM) for manufacturers of building products. Our team is ready to assist you in the efficient use of BIM in all phases of the process, from modeling and specification to the integration of your products into construction projects.

Our BIM technical support services for building product manufacturers include:

1. BIM Modeling: We help you create accurate BIM models of your products, using industry best practices and standards. This allows architects, engineers, and other professionals to accurately visualize and incorporate their products into projects.

2. Product Specification: We help you create BIM object libraries of your products, making them easily available for specification in construction projects. This increases the visibility and use of your products by professionals in the field.

3. Integration into BIM Projects: We guide you in the integration of your products into BIM projects, ensuring that they are correctly inserted and used. This allows their products to be easily accessible to construction professionals, contributing to better collaboration and informed decision making.

4. Training and Capacity Building: We offer specialized training for your team, enabling them to use BIM tools and processes. This allows them to be prepared to deal with the challenges and make the most of the advantages of BIM in promoting their products.

5. Troubleshooting and Technical Support: We are available to answer your questions and provide ongoing technical support. If difficulties arise during the implementation of BIM or use of its products, we are ready to help find quick and effective solutions.

Count on us to ensure that your products are properly represented and used in construction projects through BIM. Contact us today to learn more about our customized BIM technical support services for building product manufacturers.